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LAUNDRY BAG TAKEOVER

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Uploaded by on May 6, 2011

To communicate the LG Steam Direct Drive Washing Machine's 'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.
The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows.

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