What is the biggest challenge for digital marketing in 2012?

What is the biggest challenge for digital marketing in 2012? Natalie Cupps, VP Digital Marketing @ LACED Agency discusses some of the biggest challenges facing Digital Strategists in 2012 - including the importance of marketing and sales alignment on all initiatives, a holistic approach to strategy and campaigns, and the need for marketing executives to get out of the marketing bubble and into the world (hands-on) to get a real pulse of what consumers are doing and why.

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• Natalie Cupps
• LACED Agency
• LACED Interactive
• marketing
• digital marketing
• digital advertising
• marketing and sales alignment
• digital strategist
• strategy
• vp digital marketing
• marketing bubble
• holistic marketing
• integrated marketing
• digital campaigns
• mobile
• social media
• social commerce
• ipad apps
• apps
• software solutions
• websites
• design
• programming
• lead generation
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• development