On the 21st January 2010, Ogilvy Londons Digital Labs presents a day dedicated to Branded Utility, the apps, widgets, services and content that engages people in brand experiences to drive consideration and purchase, strengthen relationships, and make brands meaningful in peoples everyday lives. On the day we had speakers from Wired magazine; Contagious; IBM; Ogilvy London and Singapore; and Lastminute.com Labs along with exhibitors from Yahoo, Spotify, Six to Start, Inside Mobile, Velti, Win, Blinkx, Casefeed, Huddle, Shazam, Cross platform, Total Emersion, Mobilize-systems, Wiseguy and Matter2media. Download the presentations from the day at: http://londonlab.ogilvyeurope.com/BU/
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