How To Design A Website

http://savethepixel.org/stp2-special-offer.php ,
"Attention - the lifeblood of your web site"
Success of your web site can be understood in one word: Attention.
 
Is what it's all about. Attention is the lifeblood of your web site.
 
Traffic gives you the attention you start with. If your traffic is the right traffic, they'll want what you offer, and you'll have more initial attention.
 
The web designer's job is to preserve that attention, to nurture it, and to guide it to where it needs to go.
 
So each page must catch visitor's attention immediately, so they're convinced they're in the right place to get what they want.
 
Then the page must keep visitor engaged so that the full message can be shared. Finally, the goal must be to draw attention to a call to action:
• to buy
• download
• request a call
• fill in contact form
• do a search
• or select another page to view
... Anything that keeps visitor's attention on the site and keeps them moving forward.
 The more stuff you have on your pages, the more you dissolve attention between all those visual elements. So the trick is to balance Simplicity with Appeal.

"Be Distinctive"
If you're going to go to the trouble and expense of marketing online, make the effort to stand out.
 Do not go by what your competitors do. If you do, you'll just join the flock.
 In the flock, it's hard to make out an individual. If a prospective customer comes online and looks at all the web sites available, and they all seem to stand in a huddle, looking the same, saying the same thing, how are they going to choose?
 Let's say there are 1000 competitors in your market, and you share search engine rankings fairly (which is, of course, impossible). If you all look and sound the same, you only have a one in 1000 chance of attracting any visitor.
 However, if you stand apart from the flock, you'll at least give them reason to say, "What's special about these guys?"
 I'm not saying you should be different for the sake of being different! You are already different. Stop trying to act the same!
 What is it about you or your organisation that's unique? What are you passionate about? Where do you go the extra mile? What do your customers LOVE about you? What can you say about you that no-one else can say?
 When you answer these questions, find that essence, that unique proposition, which will make you truly distinctive online. Make that essence seep from every pore on your site - in your design, in your navigation, in your language - and you will get more business.
 Imagine your prospect has looked at a few sites and then says, "Let's go back to those guys who .., google,yahoo,Bing,search engines,

Category:

Education

Tags:

• website
• design
• how
• to
• build
• attention
• traffic
• designers
• visitors
• message
• download