AmEx "Cash IQ" - the ultimate brain workout for iPhone and iPod touch

American Express is this week (11 November 2010) launching a new, free iPhone and iPod touch game 'Cash IQ', as part of its current Platinum Cashback Credit Card marketing campaign. Available via the App Store, the collection of cash-centric brainteasers has been developed by FISHLABS, the award winning Hamburg based 3D mobile games specialist. Game concept and imagery have been developed by Ogilvy London, who also handle print and online creative to support the Platinum Cashback Credit Card advertising campaign, with press and TV through Mindshare and online media through Neo@Ogilvy.

'Cash IQ' provides a suite of four, challenging brain workouts designed to stretch and flex mathematical and memory based skills. 'Beat the Bank', 'Check your Balance', 'Shopping List' and 'Flip & Pin' complete the addictive portfolio.

The game's competition factor is enhanced via a live leader board, hosted online and through Facebook, which allows players to compare scores. Games can be played individually or in sequence via three modes of play: Training (to familiarise players with the individual games), Classic and Brain Strain. During Classic and Brain Strain modes, after each game, the player's score is displayed and an additional 5% is added. The 5% represents the market-leading introductory cashback offer available in the first three months on the Platinum Cashback Credit Card1.

Cash IQ reflects the style and tone of the broader Platinum Cashback advertising campaign running from 1st November to 3rd December, bringing to life, in a fun and interactive way, how American Express Platinum Cashback Credit Cardmembers are able to earn cashback on virtually all of their everyday spending.

From the 11th November, visit amex.co.uk/cashiq to watch the trailer, view screenshots, and download the free iPhone game. 'Cash IQ' will be available for free download on the App Store.

American Express' mobile presence was further bolstered last week with the launch of the official American Express Application for the iPhone and iPod touch: a comprehensive tool enabling Cardmembers to go mobile with their account management providing the flexibility to access statements, make payments, monitor transactions, and much more, all while on the move.

Category:

Film & Animation

Tags:

• American Express
• Ogilvy
• Ogilvy & Mather
• Cash IQ
• app
• iPhone
• iPod Touch
• trailer
• game