AdAsia 2011 Day 03 - The Pursuit of Big Ideas in the Age of Now - Robert Senior

Emerging from the real-timeness of the 'Anytime, Anywhere' economy, the 'Present' has never been so dominant in the life of business / marketing professionals and consumers. There is a surfeit of 'so-called' ideas but there is always a short-supply of the 'big' idea that results in creative disruption. This session will aim to not only showcase some of the big ideas that have made a difference but would also try to highlight the taxonomy of pursuing big ideas.
Speaker - Robert Senior, Creative Chairman, Saatchi & Saatchi

Category:

People & Blogs

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• AdAsia 2011
• Advertising
• Marketing
• Branding
• Media
• Communications
• New Media
• Technology
• Social Media
• Interactive Marketing
• Digital
• CMO
• Web 2.0
• Engagement
• Mobile
• Creative
• Agency
• Design
• Conference
• New Delhi
• Saatchi & Saatchi