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Content Marketing: Thinking Like a Publisher with Jim Burns -- Mad Marketing TV Ep 6

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Uploaded by on Jan 5, 2012

Special Guest: Jim Burns, Founder and CEO of Avitage

During this episode, guest host Jeff Ogden and content marketing expert, Jim Burns, discuss how to think like a publisher, including:

- What does "think like a publisher" really mean for marketers?
- The importance of continuously collecting and indexing content
- The important role that thought leadership plays in content creation
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MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

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Upcoming episodes: During episode 8, Jeffrey Hayzlett, leading business expert and author of Running the Gauntlet, joins guest host Jeff Ogden on MadMarketingTV. Don't forget to tune in!

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