Part 13: Digital Asset Optimization

Search, Search Engine Optimization and Social Media Marketing

Part 13: Digital Asset Optimization

In an online world that is increasingly competitive businesses and brands need to seek real advantages that will improve the efficiency and effectiveness of their SEO efforts. As the core of any search marketing program centers around content it is important that all company digital assets, including video, audio, blog posts, web pages, white papers and printed material in PDF docs, as well as content created and shared by web users are optimization for crawling and ranking by search engines. This section of the presentation will provide insight into content-based optimization strategies and tactics and presenter Louise Rijk also discusses the differences between hosted content and posted content

Category:

Education

Tags:

• seo
• search engine optimization
• video seo
• search marketing
• digital assets
• hosted content
• posted content