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Interview from Nacra Catamarans

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Uploaded by on Oct 12, 2009

Interview from Nacra Catamarans

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Sports

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  • Typically Nacra that they had to be asked by email to engage in Bulgaria. Comparing to Hobie it feels like they do absolutely no promo in Europe. Just look at their poor US website or the not much better one for Europe, try to by some Nacra merchandising stuff or sailing equipment. They are world champion and none of my tiger-focussed sailing-mates even know that. I looks as if they have no idea at all about corporate identity or marketing concepts. All they do is building superb catamarans.

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