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ALESSI - The masters of Italian design management

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Uploaded by on Apr 14, 2008

Why real innovation is a question of systematic failure management.

The Italian design factory ALESSI is a representative example of how Italian design companies, like Artemide, Flos or Kartell, have been able to constantly reinventing themselves without loosing focus: exploring the imaginary of people by ignoring prescriptive marketing research in their product development. For this video interview we travelled to the Alessi headquarters in Crusinallo near Milan, where chief design manager Alberto Alessi spoke about his theory of contemporary design management, the ugliness of cars, how Philippe Stark's lemon squeezer came to life and why the egg is the most singular object ever "designed".

More at:

http://www.infonomia.tv

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  • Bravo Alessi

  • i love alessi!!

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  • wow, that whole factory even looks interesting, if not all out fun to work at. Very nice work managing that business.

  • the price is also very nice :)

  • hahahah è un genioooo!!!! "the egg...is not a human being product and it's actually made with ass!" hahahahahha

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