Branding Presentation - Skype

LINKS:

Link #1: http://www.skype.com

Link #2: http://www.voip-news.com/feature/9/reports.html

Link #3: http://www.infonetics.com/pr/2011/2H10-VoIP-and-UC-Services-Market-Highlights...

Link #4: http://www.voipmechanic.com/hostedpbx_compare.htm

Link #5: http://www.phonearena.com/news/Viber-comes-to-iPhone-dressed-as-a-Skype-kille...

Link#6: http://veribu.tumblr.com/

Link #7: http://veribu.com/pages/about

Link #8: http://www.pcworld.com/article/167449-3/hands_on_with_google_voicethis_is_rea...

Link #9: http://skypenumerology.blogspot.com/2011/03/number-of-skype-users.html

Link #10: http://forum.skype.com/index.php?showtopic=110850

Link #11: http://blogs.skype.com/en/life_at_skype/

Link #12: http://jobs.skype.com/lifeatskype.html

Extra references:
Alice M. Tybout and Tim Calkins. Kellogg on Branding. John Wiley & Sons, 2005.
Seth Godin. All Marketers Tell Stories. Penguin Group, 2009
Hult Online material (presentations, website examples, etc.)

Category:

Education

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