OneAvatar @ Milano in Digitale

OneAvatar was shown at the third edition of the Milano in Digitale event. An installation featuring a 3D game in which players could shoot the OneAvatar character, causing electric shocks to hit the body of the player wearing the OneAvatar suit, creating a phisical connection between our physical bodies and our identities in the digital worlds.
The installation features the results of the research coming from the OneAvatar project: technology, emotion, identity, relational dimensions in the digital domains are ome of the fundamental topics analyzed.
For the event a complete marketing and communication strategy was produced to create a fictional, but realistic and produceable, product to create the narrative level of the performance: the performer was displayed as in a shopping center showcase, with the product and the related gadgets available for sale. A further analysis on the evolution of art in the contemporary era, in its hybridization wth communication, marketing and ethnographical practices.

more info at:
http://www.artisopensource.net/2008/11/15/oneavatar-milano-in-digitaleoneavat...

and here:
http://www.artisopensource.net
http://www.neorealismovirtuale.com
http://www.milanoindigitale.it

concept and installation by
Salvatore Iaconesi [xDxD.vs.xDxD]
Oriana Persico [penelope.di.pixel]

Category:

Science & Technology

Tags:

• avatar
• virtual
• body
• performance
• marketing
• interaction
• design
• emotional