Pharrell Williams: Behind the Smirnoff Campaign

Smirnoff Australia have launched a collaboration with hip hop icon Pharrell Williams, who takes viewers on a journey through how his award-winning beats are created. The campaign draws a parallel between Pharrell's music mixing, and Smirnoff vodka being mixed to create unique drinks.

Based on the concept 'where you start is everything', check out a behind the scenes look at the construction of the campaign.

For a write up, head to http://www.lunamagazine.com.au

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Entertainment

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• Pharrell
• Pharrell Williams
• Smirnoff
• Nightlife Exchange Project
• Smirnoff Nightlife Exchange
• LUNA
• Luna Magazine
• LunaTV
• Luna TV
• Making of
• Marketing
• Campaign
• Behind the scenes
• Smirnoff Australia
• Vodka