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Jeff Hayzlett Kodak Follow Up

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Uploaded by on Oct 30, 2007

It appears we have created a bit of a stir in our review of Jeff Hayzlett from Kodak. People have taken issue with our view on print media. Check out what people have said and why we still think this dedication to print is short sighted and actually detrimental to the likes of Kodak and American business.

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This video is a response to On Jeff Hayzlett, CMO, Kodak
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  • Rocky: take away some of Sage's coffee, and drink it. You guys talk about "blend," but Sage's rant is toooo over the top. There's no balance.

    You're missing the boat on print, too. Print gives a marketer something no web campaign can deliver: the opportunity for personalized, one:one interaction. The web doesn't build relationships, it creates silos. Print, done well, can build a relationship.

    And marketing is all about relationships.

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