Steve Sklepowich Microsoft DRM

NBC Readies Online Olympics Coverage with Microsoft's Silverlight -- and Piracy Solutions are in Place

Online viewers of the Summer Olympics, will need to download a small plug-in to their computers to watch some 2200 hours of live and on-demand video coverage from Beijing.

Silverlogo The Web application is called Silverlight. It was introduced last year by Microsoft. To check it out, you might want to watch a baseball game this weekend on on MLB.com.

For NBC and the International Olympic Committee, the issue of piracy of the online video coverage is of considerable concern, as Victoria Ho of ZDNet Asia reports today. She says that NBC is using fingerprint technology and is having discussions with "user generated sites such as YouTube" about using material from the Olympics.

She reports that NBC will use DoubeClick to serve ads into the video streams.

Microsoft has been taking steps to protect the security of content delivered in Silverlight. Earlier this month at the NAB convention in Las Vegas, the company announced a new digital rights management solution. To get the explanation about Silverlight and DRM, I spoke with Microsoft's Steven Sklepowich on the floor of the Las Vegas Convention Center.

-- Andy Plesser

Posted on Friday, April 25, 2008

Category:

Science & Technology

Tags:

• DRM
• Microsoft
• Silverlight
• Beijing

[CiniCraft]

Digital Restrictions Movement

[GuysSeriously]

Surely they want more PC game sales? DRM is doing the opposite of this as many now are fed up of DRM they're getting it on console instead.

[PonguigPeopinn]

Abolish computers!

[jyogisan]

another greedy corporate rich fuk just isnt happy being rich those companies want to suck us fuking dry.....use tunebite to remove drm from anything especially itunes purchased show movies and music if you need help with it my view my channel and request help fuk drm and all those companies

[dannylberry2]

DRM is BAD

[CAJUNNSC]

Do not purchase anything that incorporates DRM technology, PERIOD! Check out DRM = Crap here on YouTube done by CNet, should explain why this man and those like him, are wrong to even consider using DRM. DRM = Crap says it all.

[CAJUNNSC]

All due respect well NOT! You people are really not helping your business. In time you will learn you've made a huge mistake thinking us your customers don't need or want you to tell us what we can or can't use on our systems. Here's a new experience for you, DRM will not win out. In the end you're so called great idea will surely bring about less market share not more! You aren't going to win at this, DRM is a very bad idea! Period!

[srod712]

Wow! They portray DRM as a " technology" . DRM only hurts the innocent ones.