BBC World Cup 2010 Spot [official video]

With World Cup 2010 fever fast approaching, Digital Kitchen recently worked with ad agency Y&R London and Red Bee productions to deliver a gorgeous, high-intensity TV spot promoting the BBC networks broadcast of the event.

Client: BBC Sport Marketing
Head of Marketing and Communications, BBC Sport: Louisa Fyans
Marketing Manager, BBC Sport: Karen Potterton


Agency: RKCR Y&R

Executive Creative Director: Damon Collins
Art Director: Paul Angus
Copywriter: Ted Heath
Agency Producer: Ella Littlewood @ Red Bee Media


Production Company: Digital Kitchen
Head of Creative: Mark Bashore
Executive Creative Director: Matt Mulder
Creative Director: Johan Liedgren
Executive Producer: Eric Oldrin
Senior Producer: Chezik Walker
Editor: Brian Cole
Directors of Photography: Trevor Fife & Morgan Henry
Designers: Sean Dekkers & Chris Abbas
Colour correction: Ryan Gagnier & Cody Cobb


Music: The Dallas Guild (Soviet Science)

Category:

Sports

Tags:

• bbc world cup
• soccer
• best soccer commercial
• world cup 2010
• world cup video
• world cup soccer
• soccer video
• digital kitchen
• bbc ad
• best soccer video
• fifa

[BigboyDownStairs]

I love the african vibe this has to it, can't wait for the world cup

[thedallasguild]

Hi everyone - if you're looking for the soundtrack to this video it's by The Dallas Guild World Cup Team - that's us :) - it's now available on iTunes :)

[adambelfast1]

@ilovepoppyandabbie why an essay on this?

[Jonathanizer]

@icommentonurstuff

Yes! Also mosquitos are larger than elephants.

@dustingronemann101

haha funny, I was just thinking the same thing.

[ilovepoppyandabbie]

Just had to write an essay on this:L

[dustingronemann101]

i fucking hate how they never show Germany in any of these commercials.....their the most consistent world cup team since 2002

[JibsB581]

WHO ON EARTH DISLIKED THIS

[icommentonurstuff]

you know whats better than the world cup? any premiership/fa cup/champions league match ever.

[abhudson14]

@milllybob not as bad and not go on I sooner have adds than dull pundits

[milllybob]

@abhudson14 and your saying that itv don't have boring pundits!?

[abhudson14]

@milllybob so dont any other tv channel BBC bore to death with pundits and the wores tv presenter Linker

[milllybob]

@abhudson14 at least bbc don't cut to ads in the middle of a match.