Online Video Strategy for Businesses
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Uploaded by salesforce on Aug 5, 2011
We are seeing incredible growth in the use of online video for B2B marketing. This presentation will highlight what is fueling that growth and touches on some of the tactics that have worked well for us.
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This video is a response to How to Use Online Video for B2B Marketing
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All Comments (5)
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Thanks for sharing these great insights Jamie.
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Interesting stuff. I like how metrics driven you are about this, including the "cost per view of $2."
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Very compelling. Thanks for sharing with the world!
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Question: are your customers using video when interfacing with their customers (when selling) and if so are they able to post video content on salesforce, or does it have to link to other hosts, say youtube etc.
fallfashiongirl 6 months ago
@fallfashiongirl The salesforce product allows you to manage files such as PowerPoint files, word docs, and PDFs. You can also manage links to content stored elsewhere such as YouTube videos. Many companies use salesforce to share these resources with customers using email templates, content packs, and the self-service portal. If you're looking for a video management platform I'd recommend looking at YouTube, Brightcove or Ooyala.
salesforce 6 months ago