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Solar Power: Why Economics Matters

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Uploaded by on Apr 21, 2010

Why is economics the key to mass solar adoption? Why is the global warming argument a weak sales pitch? In this Fresh Dialogues interview, Barry Cinnamon explores the 1970s energy crisis, the boom and bust in alternative energy and why the economic argument for solar trumps the environmental one today. He also explains why Akeena Solar chose to avoid GREEN as a color for company logo and vehicles

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  • I am in the midst of choosing a Solar PV solution for my home.

    When I first saw a video of Barry Cinnamon, I though, what a nerd CEO.

    The more I read and watch about him, the more I understand that he is actually ahead of the curve, and not in a evil way, like Bill Gates and Steve Jobs.

    In my mind, Barry Cinnamon is the Steve Jobs of the 21st century.

    While people dabble in all that is 'i' (iPod, iPhone, iPad, iTunes), people like Cinnamon will change the world of business, society, env, tech.

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