This television commercial is a documentary style advertisement which uses graphic surgery images to demonstrate the severity of skin cancer. It does this by showing real life surgery being undertaken by melanoma surgeon Professor John Thompson on his patient, 22 year old Tanya. The TVC shows the potential consequences of UV exposure and provides the message about the necessity of multiple protection methods to help avoid this outcome.
Primary Target Audience: Youth 13-24 years
Secondary Target Audience: Parents
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