Nintendo Wii system commercial - Online (UK)

An executive for Frontline Studios expressed that major publishers are wary of releasing exclusive titles for the console due to the perception that third-party companies are not strongly supported by consumers. In his blog, 1UP.com editor Jeremy Parish stated that Nintendo was the biggest disappointment for him in 2007. Commenting on the lack of quality third-party support, he stated that "the Wii landscape is bleak. Worse than it was on N64. Worse than on GameCube...the resulting third-party content is overwhelmingly bargain-bin trash."

Game designer and The Sims creator Will Wright shared his thoughts on the Wii within the context of the current console generation: "The only next gen system I've seen is the Wii -- the PS3 and the Xbox 360 feel like better versions of the last, but pretty much the same game with incremental improvement. But the Wii feels like a major jump -- not that the graphics are more powerful, but that it hits a completely different demographic."

Using the Wii is often seen as being more physically demanding than other game consoles. Some Wii players have occasionally experienced a form of tennis elbow referred to as "Wiiitis." A study published in the British Medical Journal states that Wii players use more energy than they do playing sedentary computer games. It is however indicated that while this energy increase may be beneficial to weight management, it is not an adequate replacement for regular exercise. A case study published in the American Physical Therapy Association's journal Physical Therapy focused on use of the Wii for rehabilitation of a teen with cerebral palsy. It is believed to be the first published research showing the physical therapy benefits resulting from use of the gaming system. Researchers say the gaming system complements traditional techniques. In May 2010, the American Heart Association (AHA) endorsed the Wii to encourage sedentary people to take the first step toward fitness. The AHA heart icon covers the console itself along with two of its more active games, Wii Fit Plus and Wii Sports Resort.

Category:

Entertainment

Tags:

• nintendo
• wii
• system
• online
• commercial
• uk
• video
• game
• console
• advert

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