The Business of the Brain

Brain-Computer Interfacing (BCI) promises a quantum leap in human interaction with technology—enabling our thoughts and emotions to control devices and enabling devices to know what we're "really thinking" and feeling. Currently, there are more than 300 million brain toting people in the United States alone, making the opportunities for BCI products far-reaching.


BCI is bringing fresh and often unexpected perspectives to established industries, from entertainment and transportation to medicine and information systems. In this emergent phase of consumer-related BCI, innovators are redefining sleep management, gaming, user interfacing, courtroom evidence, and national security—and this is only the beginning.

For the first time, neuroscientists and savvy entrepreneurs, from a number of traditionally unrelated industries, are teaming up to move BCI technology out of research and medical labs and into our everyday lives. The Business of the Brain event will address the challenges and opportunities of this exciting revolution, including limitations of "wet" sensors, "noise" interference, government regulation, novel user interfaces, designing industry-specific BCI applications and the cost engineering of current applications.

Meet the minds behind this wave and find out how entrepreneurs are using the way we think to drive the future of technology.

MODERATOR
Christie Nicholson, Freelance Science Journalist; Contributing Editor, Scientific American

PRESENTER
David P. Dickinson, President & C.E.O., Zeo, Inc.

PANELISTS
Lawrence A. Farwell, PhD, Chairman & Chief Scientist, Brain Fingerprinting Laboratories

James Sullivan, VP of World Wide Sales, NeuroSky

Timothy Chang, Principal, Norwest Venture Partners

Jamie Hyneman, Host of Mythbusters and Serial Entrepreneur

For more information: http://www.vlab.org/article.html?aid=339

Category:

Science & Technology

Tags:

• brain
• business of the brain
• Christie Nicholson
• David P. Dickinson
• ZEO
• Scientific American
• BCI
• brain computer interface
• brain machine interface
• Lawrence A. Farwell
• PhD
• larry farwell
• neurosky
• James Sullivan
• Jim sullivan
• Timothy Chang
• Norwest Venture Partners
• Jamie Hyneman
• Mythbusters