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Chuck Brymer Q&A ANA Annual Conference Masters of Marketing

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Uploaded by on Oct 30, 2008

Chuck Brymer, President and CEO of DDB Worldwide shares his thoughts on Communities. This is an excerpt from the ANA Annual Conference Masters of Marketing '07.

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  • Even swarms are led.

    Communities tend to wait until key opinion leaders come to a concensus and then follow accordingly in swarm-like fashion.

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