Salvatore Ferragamo Presents The Spring/Summer 2011 Adv Campaign By Mikael Jansson

For the Spring/Summer 2011 advertising campaign, Ferragamo reiterates its link with the Big Screen through images shot by photographer Mikael Jansson that reinterpret the seduction and bohemian spirit from the classic French film, "La Piscine", the source of inspiration for the season's collections.
The story is told through a series of poolside images that convey sensuality and seduction. Dominated by summer sunlight, the photos evoke the type of languid, luxurious summer holiday expected of the Salvatore Ferragamo jet-set couple.
Just as in Jacques Deray's 1968 film starring Alain Delon, Jane Birkin and Romy Schneider, the campaign shots describe a sophisticated poolside seduction, with the natural allure of the protagonists' tanned bodies, the lazy spontaneity of utter relaxation, the casual elegance of a
cocktail at sunset and embraces in evening attire before a party on the beach. The feeling of this refined summer holiday is distinctive through elegant details and looks put together with nonchalance and ease.
Slow, relaxed movements... The rearch for beauty without compromise... Rarified moments of timeless elegance interpreted magnificently by Daria Werbowy e Clement Chabernaud, and impeccably captured by Mikael."

Category:

Entertainment

Tags:

• La Piscine
• Salvatore Ferragamo
• Making of
• Mikael Jansson
• Daria Werbowy
• Clement Chabernaud