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The Design of Influence: How Images and Words Sway Minds

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Uploaded by on Oct 27, 2008

Roundtable discussion with Steve Brodner, Steven Heller, Paul Starr, and Jason Young.

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  • @fringeelements Well, it IS exceptional. We've never had a such a cult of personality around a president before. It would be great to study if you were a cartel of offshore banks looking to sell the public a puppet-hero full of glittering generalites, have him bankrupt the enconomy, and then enslave the entire country.

  • @pawsoned Dude, we have a republic, not a democracy. If you knew what a pure democracy was you would NOT want it

  • The obama campaign was more offense-based, which has resulted in heavy gains for him but opened him up to heavy counter-attacks, which I think will ultimately do him in. The initial victory itself was unimpressive since McCain was Bush 2, and Obama was riding a historical civil rights mythology wave. The Obama campaign should be studied along with all the other campaigns, but it's not exceptional.

  • Only 9 mins in, but it seems this guy is ignoring the boomerang effect. For example, the "hope" poster is easily changed into "dope" or "nope". And the "O" logo looks like a zero, or the first letter in "One Term".

    When looking at propaganda, most people only take into consideration the offense, while ignoring how each propaganda offensive opens you up to new angles of counter-attack.

  • The U.S. is seemingly a bedrock of democracy, but I wouldn't consider it a pure democratic culture. Sadly, people are inculcated with world views and political opinions by the society and the whole issue of debating, arguments etc is just a window-dressing. In the end it's the political system that wins not the people.

  • yada yada

  • it's not the younger cohorts that we need to worry about being swayed, it's the older demographics--those who are already set in their ways and whose rigid convictions make easy targets for influences like spin, images, etc

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