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Volvo Trucks - Race for the brand

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Published on Mar 9, 2012

Volvo Group took over the world's premier sailing competition, the Whitbread, back in 1997. The Volvo Ocean Race was run for the first time in 2001, and since has created big business for Volvo and transformed the Volvo brand.

In this report we meet Volvo Event Management's Sven Österberg, who was instrumental in sealing the deal with Whitbread, and from Christina Ohlsson-Jones, Director Global Sponsorship Volvo Trucks, whose main task is the utilization of the Volvo Ocean Race for Volvo Trucks.

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