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Tenement - The Financial World

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Uploaded by on Mar 18, 2009

Futuristic TV commercial for First Union Bank in the late 1990s, inspired by Blade Runner, produced by Publicis Hal and Riney and George Lucas' Industrial Light & Magic. Becker Multimedia based an original corporate learning strategy on this awesome ad campaign.

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Uploader Comments (Beckermultimedia)

  • I'm so glad you commented. When the commercials were produced before the dot com meltdown, they were derided within First Union as dystopian and unrealistic. But they were informed by the experience of First Union's brilliant CEO Ed Crutchfield. In hindsight it seems clear that they were prophetic.

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  • Thank you for making these First Union commercials available online. Stunning concepts and accurate in thier discription of Wall Street.

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