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Steve Blank on Customer Development: The Second Decade

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Uploaded on Feb 19, 2012

Originally Aired October 6 2011 at UCLA Anderson School of Management

Steve Blank's Customer Development process, detailed in the indispensable and best-selling Four Steps to the Epiphany , was the foundation for the Lean Startup revolution.

At Customer Development: The Second Decade, Steve will provide an exclusive peek "under the covers" at some of the many new rules and advancements that he and the ecosystem of thousands of entrepreneur, marketer and investor practitioners have developed over the past several years.

If you're interested in what the next decade of Lean Startups and Customer Development will look like you can hear it at this talk.

Attention Steve Blank Newbies

If you are unfamiliar with Steve and his ideas, we have some homework for you. We urge you to take a few minutes to review this information to get the most out of the talk.

About Steve: http://en.wikipedia.org/wiki/Steve_Blank

Some context for his ideas: http://www.slideshare.net/sblank/why-...

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