WWF Light Bulb

How many resources and pollutants does it take to make a light bulb? This spot follows the production and shipping process of an energy efficient light bulb. The spot was shot over three days utilizing miniatures and set against real locations.

Advertiser: WWF Canada
Agency: DraftFCB, Toronto
Creative Directors: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Directors: Joe Piccolo, Oliver Brooks
Copywriters: Chris Taciuk, Mike Richardson
Agency Producer: Kelly Cavanaugh
VP Group Account Director: Jeremy Marten
Account Director: Nadine McLean
Account Manager: Jessica Jaskula
Interactive: Catherine Baird, Adam Notzl-Keyser
Production Company: OPC, Toronto
Director: Woods + Low
Executive Producer: Harland Weiss
Producer: Donovan Boden
Director of Photography: Chris Woods
Editor: Johnny Devries, School Editing, Toronto
Audio: Woods + Low

Category:

Nonprofits & Activism

Tags:

• WWF
• canada
• light
• bulb
• tv
• commercial
• global
• warming
• environment
• miniatures
• green
• climate
• change
• draftfcb
• opc
• woods
• low

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