The Professional Rodeo Cowboys Association's (PRCA) 2004 Steer Busting Circuit Finals in Redmond, Oregon showed yet again that supposed rodeo humane rules are a sham, meant only to cover up animal abuse.
According to PRCA rules, injured animals are supposed to get the attention of an onsite veterinarian. However, when a steer has his neck broken, the injured but still conscious animal is roughly loaded into a trailer, which is subsequently locked up and parked.
The steer is left to die a slow, lingering death.
Coca-Cola is a significant sponsor of rodeo animal abuse.