Marketing Planning Surviving the 2009 Recession by MarketingSage

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Uploaded by on Jan 21, 2009

This 8 minute video provides practical guidance to help emerging companies market effectively and be successful in 2009 and beyond. It examines how the global economic downturn and the government-led efforts at recovery are likely to impact companies and their customers. The video offers:

+ A 5 point strategic marketing framework to ensure corporate success in recession
+ Hot IT topics for press coverage in 2009
+ Guidance on effective lead generation and customer retention
+ Budget-stretching tips for marketing and sales support

The video takes a pragmatic, practical approach to marketing planning. It is clear, actionable and revenue-building in focus. It is sure to stimulate thought and provide valuable insight for CMOs and executives who are tasked with doing more with less.

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