Vintage Wine Estates discusses its social media plan and objectives with Vitrue - We had three objectives when we got started. One was simply being present in social media channels where we knew conversations about our brand were already taking place. Second was really engaging with our prospects in this new way and hopefully delivering value to our existing customers. Ultimately, from a business perspective, we are really trying to find a way to increase our traffic and sales not only to our ecommerce sites but also to our wine tasting rooms.
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