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Australian War Memorial web manager Liz Holcombe on social media

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Uploaded by on Jun 11, 2009

Australian War Memorial web manager Liz Holcombe talks about her social media strategy. She discusses how she uses Flickr, Flickr Commons, Facebook and YouTube to build a community around the war memorial's collection. She discusses who her audience is, how she evaluates viewer behaviour and how CAN's use of social media works to promote the Australian War Memorial's collection.

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Education

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Standard YouTube License

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