Selling SEO to CEOs and traditional marketers at SES NY 2010

Anne Kennedy, Beyond Ink, interviews Fionn Downhill, Elixir Interactive at SES New York 2010 on the business track: Selling SEO and search marketing to the C-Suite (CEOs and CMOs). Fionn says its important to understand the distinction between the way search marketers talk about marketing and search and the way traditional marketers converse about marketing. To get better at communicating with traditional marketers, Fionn says she became a better listener, understanding and identifying their pain points. Fionn also discusses the problem of todays college marketing courses that still omit search marketing as part of their curriculum. To help overcome this challenge, Fionn works with Arizona State University (ASU) in an intern program with the digital media and computer sciences department and students are able to get actual search marketing experience.

For more information on speaking at SES, please visit:
http://www.searchenginestrategies.com

For more information on Elixir Interactive, please visit:
http://www.elixirinteractive.com

For more information on Beyond Ink, please visit:
http://www.beyondink.com

Category:

Science & Technology

Tags:

• search marketing
• courses
• curriculum
• anne kenney
• beyond ink
• fionn downhill
• elixir interactive
• ASU
• Arizona State University
• digital media
• computer sciences
• intern program
• traditional marketing
• CEOs
• SEO
• ses ny
• new york
• 2010

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[eldoradoseo]

This is a really great interview. She makes so many valid points. I have also worked with graduates with marketing degrees and found that what is taught in the classroom is a bit outdated.