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CMO Survey: Procter & Gamble

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Uploaded by on Oct 15, 2009

Get a glimpse into Procter & Gambles marketing strategy. Fuqua Professor and Founder of the CMO Survey Christine Moorman interviews Marc Pritchard, Global Marketing Officer of Procter & Gamble. Procter & Gamble is the 2009 winner of The CMO Survey Award for Excellence in Marketing.

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