Chris Anderson discusses his new book 'Free' at the ICA

Old economic models are gradually giving way to a flood of free goods - everything from newspapers to DVDs, T-shirts to flights. In his new book 'Free', editor-in-chief of Wired magazine and author of 'The Long Tail' Chris Anderson explains exactly how new technologies have made this possible. What happens when so many goods can be produced for more-or-less nothing? And what happens when those things are then made available to the consumer for free? At the ICA, Anderson explained and defended his radical vision of a new economy.
Filmed and Edited by CC Media

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Nonprofits & Activism

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