The Codes of Gender
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Uploaded by freespeechtv on Dec 20, 2011
Written and directed by MEF Executive Director Sut Jhally, The Codes of Gender applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape, showing how one of American popular culture's most influential forms communicates normative ideas about masculinity and femininity.
- 156 likes, 1 dislikes
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Top Comments
All Comments (19)
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26:26 -- seriously?!?!?!
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Who you love has nothing to do with the way you behave or types of job you want. Dummy.
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Julia Sweeny is great - look out for Letting Go of God
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Whoa! This programme takes ages to start
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The "gender" is who we are! It sometimes get mixed up! That's the way Nature is and it's no problem!
The "cultural background" has nothing to do with it! Otherwise, Homosexuals could sue their Parents!
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@Mikeybetts Wow, lol-- You got voted DOWN, but what you had to say is true. We're products of nature AND nurture.
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@Mikeybetts All you've done is stated things that are, you haven't shown how they are in any way natural. That's if even what a lot of you say is even true.
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@Mikeybetts . . . Idiot. . .
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This is more than excellent. It's a kind of validation. I'm Genderqueer and I remember being a kid and wondering why in the world I should pretend to be a complete moron, flouncing around in whatever was fashionable and painting myself for boys that had no sense either, just like the girls on TV. I feel lucky that I was able to see past this 'codification' of gender early on. I really wish more people would watch this.
Psionic7Rat 1 week ago 6
I would disagree about gender identity not being inherent, to some extent. Identification with a gender tends to be an innate thing, with some supporting evidence (cases of trans people, and David Reimer).
However, I do agree that gender presentation and performance, and the importance we put on gender, and the attributes we give it, are cultural.
SANTARII 1 week ago 5