The Global Brand Debate: "Transforming the brand strategy for tomorrow's success". Intro-Speech: Tom Eslinger (Worldwide Digital Creative Director, Saatchi & Saatchi). Speaker: Richard Prenderville (Global Head of Brand Marketing, Reebok International), Tom Eslinger (Worldwide Creative Director Interactive, Saatchi & Saatchi), Rich Riley (Senior Vice President & Managing Director, Yahoo! EMEA), Scot M. Safon (Chief Marketing Officer, CNN Worldwide). Moderator: Wolfram Kons
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