Jerome Couturier | International expansion

Dr Jérôme Couturier, Professor at ESCP Europe, outlines the options for companies when planning
international expansion. Jérôme Couturier holds a Doctorate from the Ecole Normale Supérieure and an MBA from INSEAD. He is a professor of Strategy and teaches Business Strategy, International Management and Negotiation in Doctoral, MBA, Master and executive programmes. He is also the Director of Research in London campus and is responsible for campus-wide research projects with companies. Prior to joining ESCP Europe, Jérôme worked with McKinsey and A.T. Kearney where he held senior positions. He also started his own consultancy based in New York, advising multinational companies in Europe and the US. His research is concentrated on international development strategies, fundamental performance drivers of companies, implementation of strategic performance indicators, operational continuous improvement, and more generally on growth strategies. Jerome regularly consults with various companies to test and implement his ideas.

Category:

Education

Tags:

• Dr
• Jerome
• Couturier
• Professor
• ESCP
• Europe
• International
• Management
• companies
• expansion
• recession
• profit
• bottom-line
• improve
• traditional
• CEO
• abroad
• successful
• Tesco
• UK
• position
• challenge
• monopolistic
• fantastic
• US
• acquisition
• organic
• growth
• local
• national
• partnership
• developing
• economy
• India
• China
• Russia
• Western-Europe
• underestimation
• business
• model
• understanding
• condition
• replicating
• value-chain
• Germany
• Spain
• Italy
• Poland
• France
• interview
• cash
• resource
• own
• public
• mobile-phone
• new-technology