The Grand Prix de l'Horlogerie de Genève is the Swiss watch industry's most important award competition. The Mikrotimer's victory marks the 7th time in 10 years that TAG Heuer has been singled out by the Geneva jury for its engineering and design prowess. It has won in the Sports category twice: in 2006 for the TAG Heuer CARRERA Calibre 360 Rose Gold Limited Edition; and in 2008 for the TAG Heuer Grand CARRERA Calibre 36 RS Caliper Concept Chronograph.
The Mikrotimer Flying 1000 ― the world's fastest ever mechanical chronograph ― has been voted the "2011 Swiss Watch of the Year" in the Grand Prix de l'Horlogerie de Genève's prestigious "Sport" category. This award comes just 2 months after the Mikrotimer Flying 1000 won the SIAR "Best Concept of the Year" in Mexico City. The SIAR is Latin America's most prestigious watchmaking award.
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