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藍海策略 Blue Ocean Strategy

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Uploaded by on Jun 2, 2008

歡迎瀏覽:http://www.edpoint.com.hk

演講:鄺俊偉博士
面對21世紀全球化、高科技化、資訊化及數碼化合稱「四化」的影響,市場競爭愈演愈烈,最近有學者提倡企業應跳出因「廝殺」而血流成河的「紅海市場」,轉而採用創新的商業­智慧:「藍海市場」戰略。

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