Virtually Homeless by Sarkissian Mason

http://www.pinkninja.nl --------------

Sarkissian Mason has helped the charity Pathways to Housing highlight the reality of homelessness with a life-size digital projection of a homeless man. A message appears asking people to move the virtual person via text message. Then a different video shows a door on the wall with the man moving into a new home. The person that sent the text receives a second message with a code allowing them to donate to the charity.

Full Credits
Agency:
Sarkissian Mason
Client:
Pathways to Housing
Creative Director:
Aaron Sedlack
Director of Creative Technology:
Gabe Garner
Director of Development:
Jason Horwitz
Copywriter:
Denise Reynolds
Art Director:
Raquel Gimenez
Producer:
Jeff Caldwell

Category:

Science & Technology

Tags:

• PW
• PROMO6