"The Bottom Line", Episode 4 of Selling at the Kitchen Table

In the last episode of Selling at the Kitchen Table, you saw Mike educate Joseph on his options to replace his heating and air conditioning system. Joseph's only care is the bottom line as he tells Mike, "I worry! I worry about money!" Mike shows Joseph value in his monthly bill savings with the energy efficient options. Watch the next and final episode to see if a "cheap" customer like Joseph can recognize the value in his options.

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• cheap customers
• hvac sales training
• contractor selling
• selling at the kitchen table
• selling to homeowners
• sales psychology
• sales skills training