1to1 recently brought together several direct marketing experts for a roundtable discussion on the topic. Dave Frankland, principal analyst at Forrester Research, Lois Geller, owner of agency Lois Geller Marketing Group and author of "Response! The Complete Guide to Profitable Direct Marketing," and U.S. Postal Service direct marketing gurus Cat Moriarty and Doug King discuss how direct marketing is changing, and what marketers should pay attention to most to succeed in this new customer environment. Watch Part I of 1to1 Media's two-part roundtable series on direct marketing.
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