Innovative Thunder - Idea "Pay with a tweet" Case Study
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Uploaded by happyspots on Jun 23, 2011
Cyber Lion Grand Prix Winner "Pay with a tweet" by creative team Innovative Thunder from R/GA New York, USA.
Pay with a Tweet is the first social payment system, where people pay with the value of their social network. We launched Pay With A Tweet with the release of our book "Oh My God What Happened And What Should I Do?". It's simple, people who have something to sell simply add the Pay With A Tweet button to their site, and people simply click on the button and tweet about the product. They are then able to download it: a book, album, or whatever. What began as a promotion became a whole new way to trade content online.
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We're gonna give it a try. The only thing I think would be key in a pay with a tweet campaign is to let key Twitter people know about it. Someone could technically sign up for twitter, have no followers & get your book. You want it to go big? You have to let big people know. A tweet is only as valuable as the user's followers, right?
mendenhallcreative 1 month ago
Nice !
Maximeschutt 1 month ago
Great idea, is it worth it?
ManuelNeko 6 months ago