With the newly acquired rights to lease the exterior signage on the former Toronto Life Square building, currently called 10 Dundas East, Clear Channel Outdoor needed to update their "calling card" on all of their digital billboards at Yonge Dundas Square.
Since its installation in August 2010, this spot has aired at least once every 5 minutes on the LED video boards on 10 Dundas E, the Atrium on Bay Media Tower & the stret level LED video boards at Yonge Dundas Square.
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