Fanta- fclub

The Brief:
To create dialogue and a long-term relationship with Fanta's consumers in a way that would deliver the brand's spirit and message, "Never say no to fun."

The Solution:
Fclub: A youth summer club that gave teens a range of spontaneous, exciting and fun-filled experiences throughout the entire summer.

Every day during the summer, a text message was sent to the members' mobile phone or Facebook page, offering them a new, fun experience with guidelines explaining what to do in order to win. The teens who were spontaneous enough to be the first to act, were rewarded with great events.

Adited by: www.videohead.co.il
cameraman: Roy Kafri,Niv Majar,Kobi Naim


The Results:
The hundreds of thousands of teenagers who signed up for the club communicated with Fanta on a daily basis and registered for the experiences provided by the brand.

Category:

Entertainment

Tags:

• Fanta
• fun
• Fclub
• יוני סער
• יורב הראל
• פרומרקט ישראל
• שיווק חוויתי
• אירועים חווייתיים
• אירועים שיווקים
• גרילה
• קדמ
• קידום מכירות
• Experiential marketing
• Incentive marketing
• Event
• marketingLive
• marketing
• Guerrilla marketing
• Yoni saar
• Yorab harel
• Promarket Israel
• stunt
• Promotion
• brand activation