"Marketing Through Microblogs" - Thoughtful China

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Microblogs are a key segment to watch in China's media market, as advertisers shift budgets into social media. Sina Weibo was the early leader, but Tencent's Weibo is rising fast through aggressive investment. This week on Thoughtful China, we look at Tencent's expansion beyond its instant-messaging into microblogs and talk with agencies about how they're using weibo services as ad platforms.

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