Ideaz Central contest 2011 was initiated by Alcatel Lucent India to promote innovation by bringing ideas with a potential to change the communication landscape to the limelight. The contest launched on 14th February with a panel discussion on 'Intrapreneurship' celebrates a culture of intrepreneurship within the organization, recognizes people with breakthrough ideas as thought leaders and empowers them with a chance to form their own ventures within the company.
All employees from India were invited to submit their product or process related ideas to stand a chance to form their venture. The Ideaz Central 2011 forum received an overwhelming response with 461 idea submissions and after multiple rounds, the Top 10 were selected for the final round, the Grand Finale
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