Nestlé's new Maison Cailler brand creates chocolate haute couture
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Uploaded by NestleCorporate on Oct 20, 2011
Nestlé has created a new luxury brand that delivers fresh chocolates, tailor-made for individual tastes.
Maison Cailler is a unique profiling system that consumers can use to discover their 'chocolate personality' and share the result with their friends online.
Within 48 hours of using the service, consumers will be sent a box of Maison Cailler chocolates that have been carefully selected to match their individual preferences.
Read more: http://www.nestle.com/Media/NewsAndFeatures/Pages/Maison_Cailler.aspx?WT.mc_i...
- 14 likes, 15 dislikes
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He said the "r" in "savoir-faire."
-100 pts.
philosophyasdisease 1 month ago
SCUMBAG NESFAG
RicOf1213 2 months ago in playlist Uploaded videos
Great marketing idea and very good corporate video but is this a youtube-friendly format? No chances to get viral I would say
tsarvia 3 months ago
Now this is what I call relationship marketing...!!! I love it...!!!
cyndeedavis0654 4 months ago
Waouw ! Joli concept de personnalisation. Me réjouis de tester même si je crains de devenir accro aux chocolats de mon profil personnel :-)
Didier4409 4 months ago