Greene King IPA beer ad

Greene King IPA beer ad

http://www.greenekingipa.co.uk

IPA stands for India Pale Ale, a particular type of beer that was brewed for export to ex-patraites during the days of the Indian Raj. Because hops have a preservative effect on beer, an unusually large quantity of hops were used in the brewing process to ensure beer remained in good condition preparing it for the long sea voyage to India. Ironically, our beer never made it to India, perhaps it was just too good to let go?

Greene King IPA, India Pale Ale, is now the fastest-selling cask ale in the UK. For many, Greene King IPA embodies all that is best about British beer.

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[SeverDac]

Super idea! )